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Fluke EMEA Electric Vehicle Charging Stations
Client:
Fluke EMEA
Location
Netherlands
Role
Senior Art Director
The Problem to solve:
Fluke was breaking into the EV landscape with test and measurement solutions and had to start advertising their products and eMobility portfolio.
The Solution:
Create an EV campaign focused on the Fluke FEV300, the solution Fluke has for testing the safety and functionality of electrical vehicle charging stations. Create a bank of assets, shoot stills and video content so that the campaign can have more longevity.
Research:
The market was not aware that Fluke offered EV testing and commissioning solutions.
Campaign Concept:
Take a social first approach and create an array of content with a mix of messages to A/B test the campaign
For this campaign I was Art Director, photographer, editor, designer and consulted with external agencies.
