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Fluke Networks
Project type
Art Direction and Design
Date
2022
Location
EMEA
The Problem to solve: The fiber and copper tester market was experiencing a gradual decline, prompting the brand to seek an expedient and effective strategy to rejuvenate their sales. They yearned for a straightforward solution, a contrast to previous campaigns that were complex and riddled with entry barriers.
The Solution: Let's just keep it simple and offer a discount. No more trade-ins or do x to receive y. Let's simply offer savings.
Research: Based on market research we learned that offering a complex program not only makes our end-customers lives difficult but also greatly affects our distributors. This is why we decided to pivot to a simpler campaign.
Campaign Concept:
"No Fuss Just savings"
As easy as 1, 2, 3.
