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Turner Media event
Project type
Event Art Direction
Date
2018
Location
South Africa
Company
Guerilla
Turner Upfront Africa 2018 event art direction.
We had 2m Logo Tanks fabricated by marine specialists who built the tanks as if they were fish tanks. I then filled each one by hand with something different.
The first one was flowers, the second one was a spooky spider web and gory details, the third was lit up with Turner colours.
These depict the range of shows on TNT from romance and drama to action and horror.
The tanks also functioned as an in-browser augmented reality game. Attendees could scan the logos around the venue and were prompted to answer a question. Getting all the questions right meant they could stand a chance to win a prize.
This event also celebrated the 3x winners of The Powerpuff Girl Awards, a pan African awards ceremony in partnership with Toya De Lazy, Turner, Cartoon Network, DStv, and Save The Children.
The build-up to the event involved shooting social videos with Toya, recruiting girls across Africa that met the requirements for one of the event categories, designing and animating the videos, testimonials, and each winner's videos.
These videos were hosted on DStv social and on TV.
